Meet Boxy, an engaging character created to explain new tenancy laws.
When the Residential Tenancies Authority (RTA) reformed their tenancy laws, people who live and work in body corporate communities needed to know what it meant for them. Using a lively character, Boxy, we helped Body Corporate Community Management (BCCM) highlight the changes around pets and minimum housing standards, and explain who BCCM is, through animated video.
Challenge
Body Corporate and Community Management (BCCM) needed to explain the new rental reforms to people who live and work in body corporate—two very different audiences. They asked us to create three animated explainer videos introducing BCCM and explaining the reforms for pets and minimum housing standards.It needed to capture attention, particularly for those who learn better with visual and audio content.
The spark
Our client provided legislative research interpreting the impacts of the rental reforms as the foundation for this project. Armed with this background research, we created an engaging character to represent BCCM—a talking letterbox affectionately called Boxy. Through the voice of a friendly and fun character, BCCM could engage directly with their audience to clearly and helpfully explain the reforms that affect the way people live and work.
Creative
Visually, our illustration style did well to capture the varied audience, so viewers can easily see connect with the explanation and take in more information. Our illustrator and animators brought Boxy to life—complete with a cute little pigeon friend resting on his shoulder—and the voiceover artist matched Boxy’s energy perfectly.
Outcome
Boxy was the perfect touch for this project—making the client happy and effectively reaching their audience through email, social media, YouTube and the BCCM website.